For Immediate Release
Google to Acquire Switzerland
Acquisition to justify earlier purchase of Boeing 767
MOUNTAIN VIEW, Calif. - July 16, 2007 - Google Inc. (NASDAQ: GOOG)today announced it has agreed to acquire the nation of Switzerland for $510 billion, an amount equal to twice its annual GDP. Company spokesperson Judith Thompson stated the acquisition was made in order to justify last year's purchase of a Boeing 767 airliner.
“Now that Switzerland will be Sergey and Larry's new Christmas home, they will finally have an excuse to fly their jet somewhere.”
Well okay, this isn't exactly true.
In fact, I just made the whole dang thing up after reviewing my traffic logs and seeing that a lot of people were doing searches on "Google purchases Switzerland" after my earlier post titled Is Google Really Good for Small Business?
The point I was trying to make with the earlier post is that it's never good for the market when any one company so thoroughly dominates it as is the case with Google's domination of the Net. Almost everyday Google spreads like a cancer into a new space.
I have always been keenly interested in business strategy particularly as it relates to maximizing one’s influence in an industry. One of the finest books on business strategy is Matthew Josephson’s The Robber Barons. The Robber Barons were absolute masters at identifying and controlling the choke points in various industries—particularly railroads. If freight had to be transported by two or more separate railroad lines, as was often the case back then, to get to its ultimate destination, the Robber Barons would look for a means to shoehorn themselves into a controlling position with as little investment as possible. Often this was achieved by acquiring a small railroad that served as a connector between two larger lines. Why spend a fortune to buy a huge line when you could maximize control for minimum investment by only controlling the choke points?
The Google brilliance lies in having achieved almost a monopoly-level control between business and customer. Google is the ultimate online chokepoint. I read a few days ago that Google is projected to control 90% of the search market shortly. Today your online business sinks or swims based on how it does with Google. Unfortunately, Google is a black box designed to extract as much cash as possible from small business in exchange for as little as possible.
Last year I found these comments at IdeaGrove:
But Orchardo believes that whatever the law says, the time will come when the public no longer accepts Google's secrecy.
The public has different expectations for companies that become dominant in their markets and, as a result, assume a big role in our lives. Dominance -- rather than any corporate misstep -- is the reason for the backlash Microsoft began receiving after its Windows 95 peak, and it is the reason for the backlash Wal-Mart is receiving today.
Frankly, we much prefer Technorati's transparent ranking system to Google's PageRank mumbo-jumbo, which has birthed a cottage industry of charlatans and witch doctors who charge companies an arm and a leg to mysteriously boost their Google rankings.
That's soooo Web 1.0, Google. Oh well -- enjoy your secret handshakes while
I suspect that we may be nearing the tipping point with regards to the public's acceptance of Google's dominance. Through my work I hear of various projects which will crack open the Google black box. They are still in stealth mode and I don't know what their estimated launch dates are. However, it's a case of the sooner the better as far as I'm concerned.