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June 02, 2009

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Good to see this. I have Eben's dating materials but only discovered recently that he's a marketing guru too.

Do you have any opinion of Yanik Silver's courses?

It might be a good idea to listen to a variety of sales trainers and see who works best for you.

Dale Carnegie's stuff is great and probably a must for anyone selling or dealing with people.

Napoleon Hill has a great sales training course too

I've been self employed most of my life and I deal with my customers face to face.

I don't know if I can be called a professional sales person, but I do do-it everyday.

Some of my friend who are professional sales people (that's all they do), like Zig or Tom Hopkins.

I'm an information junkie so I listen to just about anything I can get my hands on. If I pick up just one new idea, it's worth it.

i go with tom hopkins

What would you recommend for someone wanting to become a marketing consultant?

Vince,

Let me share what's made me money. For over eight years now I’ve been a marketing consultant. Before that, I spent five years as a salesman with P&G.

OK, now on to the good stuff.

First, if I could do the last eight years over again, I would buy a business consulting franchise. I spent WAY TOO MUCH MONEY trying to figure things out for myself. Trial and error takes time and money. Both of which you’ll never have enough of.

If I had the money and could do it over again, I would just buy a system and get rolling. Then I would create my own stuff later. I spent too much time writing, and testing what worked and what didn’t. I don’t see anything wrong with getting some help to get going and then branch off and build your own business based on theirs.

Here is a list of franchise type systems. Some do not make you pay a royalty and some do. There are some benefits besides a proven system, like being able to chat with other licensees, referrals from their site and using the brand name.

Here's the list in random order:

http://www.onecoach.com/franchising
http://www.actioncoach.com/coaching-franchise.php
http://www.sandlerfranchising.com/
http://www.focalpointcoaching.com/franchise opportunity.php
http://www.wsicorporate.com/franchise-opportunity.aspx
http://www.thegrowthcoach.com/Franchising/tabid/1175/Default...
http://www.hardtofindseminars.com/HMA_Details.htm
http://www.21st-centurymarketing.com/ccc.php
http://betterbusinessgroup.biz/business-opportunity.php
http://www.bbi-northamerica.com/process.htm
http://www.betterbusinessinstitute.com.au/opportunity.htm

Mark, thanks for your advice. I have been working with travel agents for the past couple of years, teaching them basic offline and online marketing skills via articles and videos authored by me. Getting travel agents to pony up cash has been a challenge. Most of them are older and set in their ways, and just don't seem to understand the need for good marketing.

I have also been a college prof. for 14 years and I feel like I need to get out of the classroom and into the real world.

Can I ask more questions?

How much of your own stuff are you using in your consulting and how much are you borrowing from others? Are you encountering any hesitancy from clients because of the economy?

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