Tomorrow the 2006 edition of the Smart Startup Guide starts shipping. (You can place your orders today.) Every couple of years I feel an urge to add in some more material or interesting stories on how entrepreneurs launch their companies when outside capital isn't available.
I began collecting these strategies back in the late 1980s and started writing them down in the early 1990s. The first sale of the Guide was in early 1996.
The Guide has had an interesting sales curve. It took off like a rocket in 1996 and then waned during the height of the dotcom madness in 99/00. Having worked with a number of those dotcoms, I attribute the drop in sales to the mass delusion back then that all you needed to raise money was a well-polished business plan.
Over the past 5 years sanity has returned and sales have been soaring with 2005 being a banner year.
The recent plug in the Wall Street Journal didn't hurt either.
As someone put it, "The way to get investor financing is to show them that you know how to build it without them." That's what the Guide is all about: teaching you how to create capital out of thin air.
Drop by the Smart Startup site which has a ton of freebies which some other sites attempt to nickel and dime you to death over.