I have been following the Kinderstart story closely and must confess to a degree of amusement. Hang out at any of the big webmaster forums, and you will read daily reports from people whose websites vanished from Google's index overnight due to some intentional or unintentional SEO faux pas.
When this happens, Google is judge, jury and executioner. The site owner has no recourse. Years of work building up traffic goes down the drain in an instant.
So, it didn't surprise me to hear that one company is going after Google over this.
Perusing technorati for posts on the Kinderstart, I found these words of wisdom at IdeaGrove:
But Orchardo believes that whatever the law says, the time will come when the public no longer accepts Google's secrecy.
The public has different expectations for companies that become dominant in their markets and, as a result, assume a big role in our lives. Dominance -- rather than any corporate misstep -- is the reason for the backlash Microsoft began receiving after its Windows 95 peak, and it is the reason for the backlash Wal-Mart is receiving today.
Frankly, we much prefer Technorati's transparent ranking system to Google's PageRank mumbo-jumbo, which has birthed a cottage industry of charlatans and witch doctors who charge companies an arm and a leg to mysteriously boost their Google rankings.
That's soooo Web 1.0, Google. Oh well -- enjoy your secret handshakes while
I'm not a search engine specialist but agree with the more knowledgeable people who think that Google has become so paranoid about being gamed by the so-called SEO experts, that it's forgotten about delivering quality search results to the rest of us.
I'd like to recommend a new search engine called Clusty. I find it gives me better quality results than Goog or any other SE for that matter. Here's another plus about Clusty from its privacy statement:
We at Clusty don't track you. Our toolbar doesn't track you. We don't want to know your email address.
Just search, all the time. No questions asked.
How refreshing in an age where Google tracks your online habits in its unceasing efforts to bombard you with advertising at every opportunity.