The Online Sales Lag

Okay, so there really is a lag between the first time someone visits your site and when they actually buy.

http://www.useit.com/alertbox/sales_cycle.html

I took a survey once of my manual customers and discovered that upwards of half had to think about the investment at least two weeks before returning to obtain a copy.

Well, it's kind of a relief to discover that I'm not the only merchant who has to wait.

Comments

[Jill]

I think this is how people shop offline, too. At least, that's how I shop. :)

[Eric T]

d00d, there were no websites during the Korean War.

Look it up.