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December 04, 2007


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The Land Rover marketing is top shelf!

I'm never sure if you are just making fun of the iPhone after the iBucket posts. Which is it?

Yes, the iphone offers new opportunities. And if you have a product like a car, you can surely reach your target audience (as you wrote).
But how much per cent of the whole population are able to buy an iphone? Not very much.
Of course it's a step, but there are only a few products really "fitting". And for "ordinary" products it's more important to create marketing campaigns compatible to as many devices as possible.
Beyond the iphone hype this should not be forgotten...

Apple again put new product on the front pages in the newspapers.

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